Our investment approach

Meeting Clients' Real Needs

Whitefoord was established at the end of 2000 to manage absolute return portfolios using transparent investments, usually direct investment in stocks and shares. It runs a balanced portfolio approach driven by macroeconomics and aimed at steady positive returns, irrespective of stock market conditions.

Our asset management proposition means we are not wedded to any particular asset class or investment fashion. Comparative performance objectives which create the herd instinct are discouraged. We focus solely on the achievement of absolute performance to meet clients' real needs.

Whitefoord LLP manages client assets on a discretionary basis, which means the client delegates investment decision making and dealing activity to us.

We espouse the virtues of real sustainable income, preservation of capital and stability of growth. In short, we try to make our clients more than just relatively satisfied. We want them to be absolutely happy.


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Whitefoord LLP is authorised and regulated by the Financial Conduct Authority (http://www.fca.org.uk/register). Financial Services Register No: 517235