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   Absolute Return Fund Price     DATE: 02/01/2009     PRICE: 105.02p  
 
Whitefoord Limited was founded on the parallel and complementary visions of a consulting actuary and a private client investment manager who came to a similar conclusion:
1. Know what you are talking about and make it comprehensible.

2. Find out the clients needs and realistic expectations.
3. Make sure you deliver what you promise.
Our approach is hardly a philosophy, more a case of common sense. Sadly this commodity has been a casualty of increasing regulation, competition and greed within the financial services industry.

The Asset management proposition means we are not wedded to any particular asset class or investment fashion. Comparative performance objectives which create the herd instinct are discouraged. We focus solely on the achievement of absolute performance to meet clients real needs.
 
After a decade of getting used to high positive returns from equities which, in most cases, might just as well have been picked at random as carefully selected by expert fund managers, the investing Public has had a nasty shock.
Returns benchmarked against indices were fine when theindices were moving inextricably upwards. However, when this all came to an end in the first few months of this Millennium, mindsets began to change.
Other than the equity in their own homes, pensions are, by far, the greatest asset most people accumulate during their working lifetimes.
In the past, most pensions were locked away in employer sponsored schemes which rewarded loyal employees with fixed lifetime pensions and, if they were lucky, protection for their families and against the ravages of inflation. In recent times, such schemes, once the rule, have become the exception.